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The Anchoring Effect Describes When Decision Makers Fixate on Initial

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The anchoring effect describes when decision makers fixate on initial information as a starting point and then, once set, fail to adequately adjust for subsequent information.


Definitions:

Net Benefits

The total benefits of a decision or project after subtracting all the costs associated with it.

Total Cost

The complete cost of producing a good or service, combining both fixed and variable expenses.

Total Benefit

The sum of all the positive effects or satisfaction received by consuming a product or service.

Social Program

Initiatives created by governments aimed at providing support to citizens in areas such as healthcare, education, and income security.

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