Employees at Ottobath Corporation Are Encouraged to Submit Their Ideas

question 31

Multiple Choice

Employees at Ottobath Corporation are encouraged to submit their ideas for improvements to processes and for new products. Ottobath likely possesses a high degree of ________.

• A) people orientation
• B) team orientation
• C) innovation and risk taking
• D) aggressiveness

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Definitions:

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over competing ones due to a perceived superiority or emotional attachment.

Consumer Product

Goods or services that are purchased by individuals for personal use.

Specialty Product

Products that are highly differentiated and unique, and for which consumers will make a special effort to seek out and purchase.

Brand Status

The perceived prestige and position of a brand in the minds of consumers, often associated with quality, luxury, or exclusivity.