A Manager's Analysis of the External Environment Can Be Improved

question 4

Multiple Choice

A manager's analysis of the external environment can be improved by ________, which involves screening information to detect emerging trends.

• A) environmental scanning
• B) environmental activism
• C) critical path analysis
• D) social screening

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Definitions:

Market Summary

A description of the current state of the market.

BCG Matrix

A strategic business tool that classifies business units or products into four categories (Question Marks, Stars, Cash Cows, Dogs) based on market growth and market share.

Dogs

Domesticated carnivorous mammals that typically have a long snout, an acute sense of smell, non-retractable claws, and a barking, howling, or whining voice.

Market Share

The portion of a market controlled by a particular company or product, often represented as a percentage of total sales in that market.