In the Boston Consulting Group (BCG) Matrix, a Business Unit

question 116

Multiple Choice

In the Boston Consulting Group (BCG) matrix, a business unit that has a low anticipated growth rate but a high market share is known as a ________.

• A) cash cow
• B) star
• C) dog
• D) question mark

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Definitions:

Service Team

A group of individuals working together to provide customer or client services, focusing on meeting service goals and ensuring customer satisfaction.

Interdependence

A situation where two or more entities are dependent on each other.

Misattribution Error

A cognitive bias where an individual incorrectly identifies the source of a memory, emotion, or thought, leading to potential misunderstandings or erroneous beliefs.

Competitive Environment

A market scenario where businesses vie against each other to secure customers and achieve a higher market share.