Stars, One of the Four Business Groups in the BCG

question 109

True/False

Stars, one of the four business groups in the BCG matrix, are characterized by low growth and high market share.

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Definitions:

Excludable

A characteristic of a good or service that means it is possible to prevent people who have not paid for it from having access to it.

National Defense

The protection and defense of a country's interests, territories, and citizens, usually handled by the military and defense agencies.

Consumption

The act of using goods and services to satisfy human wants or needs, a primary activity analyzed in consumer behavior and economics.

Marginal Social Benefit

The additional benefit to society that results from producing one more unit of a good or service.