Competitive Advantage Is a Necessary Ingredient for an Entrepreneurial Venture's

question 31

True/False

Competitive advantage is a necessary ingredient for an entrepreneurial venture's long-term success and survival.

---

Definitions:

Multiproduct Shelving

Multiproduct shelving involves displaying various products in a retail space, designed to efficiently maximize visibility and accessibility of different items.

Family Branding

A marketing strategy where multiple related products are marketed under a single brand name, aiming to build a strong family brand association.

Priceless Source

An invaluable or irreplaceable origin of information or resources that cannot be quantified by price.

Prospective Franchise

A business model that involves a potential franchisee considering the opportunity to operate a franchise of a larger company.