Statements That Clearly Indicate the Information to Be Communicated to a Target

question 70

Multiple Choice

Statements that clearly indicate the information to be communicated to a target audience are referred to as

• A) support claims statements
• B) creative objectives
• C) taglines
• D) marketing objectives
• E) positioning statements

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Definitions:

Managerial Control

The process by which management ensures that resources are obtained and used effectively and efficiently in the accomplishment of an organization's objectives.

Resent

To feel bitterness or indignation at having been treated unfairly.

No Deviation

A principle in strategies or plans that emphasizes adherence to set plans without alterations.

Actual Performance

Refers to the real, observed outcomes or results achieved by an individual, team, or organization, as opposed to projected or expected performance.