After Confirming the Message Content (Creative Objective), the Next Stage

question 74

Multiple Choice

After confirming the message content (creative objective) , the next stage in the process is to develop the

• A) creative execution
• B) client evaluation
• C) media buy
• D) creative strategy
• E) research plan

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Definitions:

Proofing Group

A feature or toolset in software designed for checking and improving the accuracy and quality of text, such as spelling and grammar checks.

Review Tab

A feature in software applications, such as Microsoft Office, that provides tools for proofreading, commenting, and tracking changes in documents.

Thesaurus Button

A tool in word processing software that provides synonyms and antonyms for selected words to help improve writing variety and vocabulary.

Synonyms

Words or expressions that have nearly the same meaning as another word or expression in the same language.