The Market Profile Includes Key Issues on Happenings in the Marketplace

question 26

Multiple Choice

The market profile includes key issues on happenings in the marketplace, such as

• A) media strengths and weaknesses
• B) the agency creative team
• C) size and rate of growth in the market
• D) the creative brief
• E) tactical considerations

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Definitions:

Logical Thinking

The process of using systematic reasoning to reach a conclusion or solve problems.

Irreversibility

In Piaget’s theory, the inability of the young child to mentally reverse an action.

Preoperational

The second stage in Piaget's theory of cognitive development, during which children start to use language to explore and understand their worlds but do not yet comprehend concrete logic.

Clay

A natural, earthy material consisting of fine-grained minerals, typically used in ceramics and construction, and known for its plasticity when wet.