To Stimulate Trial Purchase of a Product, Quite Often an Advertising

question 76

Multiple Choice

To stimulate trial purchase of a product, quite often an advertising campaign will include

• A) head-to-head advertising
• B) new media
• C) a change to a boutique agency
• D) an increase in point of sale
• E) rebate offers

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Definitions:

Emancipation Proclamation

Declaration issued by President Abraham Lincoln; the preliminary proclamation on September 22, 1862, freed the slaves in areas under Confederate control as of January 1, 1863, the date of the final proclamation, which also authorized the enrollment of black soldiers into the Union army.

Delayed

Postponed or made later than originally planned or expected.

Battle of Antietam

A pivotal Civil War battle fought on September 17, 1862, known for being the bloodiest single-day conflict in American history.

Enslaved People

Individuals who are forcibly taken into slavery and owned or controlled entirely by another person or group.