For Factual Appeals, the Promise and Benefits of the Product

question 33

Multiple Choice

For factual appeals, the promise and benefits of the product are presented

• A) in a positive way
• B) in a negative way
• C) with the use of humour
• D) with the use of fear
• E) in a straightforward manner

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Definitions:

Repression

A defense mechanism where unwanted or uncomfortable thoughts, feelings, or desires are unconsciously pushed out of conscious awareness.

Free Association

Free Association is a psychoanalytic therapy technique in which patients are encouraged to express their thoughts freely, letting words flow without censorship or interpretation, to uncover unconscious desires and feelings.

Electromyograph

A diagnostic tool or instrument used to measure the electrical activity of muscles during contraction and rest.

Muscle Tension

The condition of muscles remaining semi-contracted for an extended period, often leading to muscle pain and discomfort.