Opinion-Measure Testing Exposes an Audience to

question 10

Multiple Choice

Opinion-measure testing exposes an audience to

• A) a test commercial
• B) a pilot program
• C) a postal questionnaire
• D) a mall survey
• E) a new product

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Definitions:

Unpleasant Emotions

Feelings that are often considered negative and undesirable, such as sadness, anger, fear, or frustration.

Destructive

Causing great and irreparable harm or damage.

Defense Mechanisms

Psychological strategies used by individuals unconsciously to protect themselves from anxiety arising from unacceptable thoughts or feelings.

Repression

A defense mechanism in psychoanalytic theory where distressing thoughts and memories are unconsciously pushed out of conscious awareness.