An Eye Movement Camera Test Measures How a Consumer

question 25

Multiple Choice

An eye movement camera test measures how a consumer

• A) buys a newspaper or magazine
• B) reads a book
• C) watches television
• D) reads and at what level
• E) scans the various components of an advertisement

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Definitions:

Disposable Income

Disposable income refers to the sum of money that families can use for expenditures and savings once income taxes are deducted.

MPS (Marginal Propensity to Save)

The proportion of an increase in income that an individual or population saves rather than spends on consumption.

APC (Average Propensity to Consume)

The fraction of income that households plan to spend on goods and services; it is the ratio of total consumption to total disposable income.

Disposable Income

Refers to the amount of money that households have available for spending and saving after income taxes have been accounted for.