This Team Plays a Dominant Role in the Development of the Creative

question 4

Multiple Choice

This team plays a dominant role in the development of the creative strategy.

• A) media planning
• B) senior management
• C) market research
• D) brand management
• E) agency's creative team

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Definitions:

Partnership

An authorized type of business collaboration where partners share both the management duties and the financial gains.

Corporation

A legal entity separate from its owners, providing them with limited liability, and which can own property, enter contracts, and sue or be sued.

Contract Law

The branch of law that deals with the creation, enforcement, and termination of contracts between parties.

Sole Proprietor

An individual who owns and operates a business by themselves, bearing full responsibility for its debts and legal actions.