Kraft Peanut Butter Teddy Bears Is an Example of How

question 14

Multiple Choice

Kraft peanut butter Teddy bears is an example of how a character may be so closely associated with a product that

• A) only a humorous appeal can be used
• B) creative research is no longer needed
• C) fewer creative executions are required
• D) support-claims statements are unnecessary
• E) his presence is expected in the advertising