In Reaching Today's Multi-Tasking Consumer Who Is Active in Several

question 113

Multiple Choice

In reaching today's multi-tasking consumer who is active in several media at the same time, advertisers must consider

• A) the impact of PVRs on television viewing
• B) developing a stronger billboard presence
• C) placing messages at a time and place where the consumer is engaged
• D) embedding product messages into the scripts of TV shows
• E) increasing the media placement budget

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Definitions:

Identity Equation

An equation that is true for all values of the variable, typically used to express fundamental algebraic properties.

Solve

The process of finding an answer or solution, especially in mathematics by determining the value of variables.

Possible

That which can be done or achieved, within the realm of reality or probability.

Linear Equation

An equation between two variables that produces a straight line when plotted on a graph.