Companies That Approach Communications as a Complete Package, Embrace the Concept

question 63

Multiple Choice

Companies that approach communications as a complete package, embrace the concept of

• A) marketing strategy
• B) creative advertising
• C) integrated marketing communications
• D) product superiority
• E) customer satisfaction

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Definitions:

De Facto Corporation

A corporation that operates in all respects as a corporation despite not having completed the formalities required for legal recognition.

Ultra Vires

Actions or activities conducted by a corporation or its officers that lie beyond the powers granted by its charter or the laws.

Ultra Vires Contract

A contract that exceeds the powers granted to a corporation by its charter or bylaws.

Fourteenth Amendment

An amendment to the US Constitution that grants citizenship and equal civil and legal rights to all persons, including previously enslaved individuals.