Consumers Are Attracted to the Internet Because

question 39

Multiple Choice

Consumers are attracted to the internet because

• A) it is an easier approach to understanding complex marketing messages
• B) multiple family members can log on at the same time
• C) it is direct and interactive
• D) costs much less than cable television

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Definitions:

Mentally Retarded

An outdated and offensive term for intellectual disability, which refers to significant limitations in intellectual functioning and adaptive behavior.

Maximizing

The practice of thoroughly considering all available options to make the best possible decision.

Satisficing

A decision-making strategy that involves searching through the available alternatives until an acceptability threshold is met, rather than seeking the best possible outcome.

Phoneme

The smallest unit of sound in a language that can distinguish one word from another.