In Reaching Today's Multi-Tasking Consumer Who Is Active in Several

question 113

Multiple Choice

In reaching today's multi-tasking consumer who is active in several media at the same time, advertisers must consider

• A) the impact of PVRs on television viewing
• B) developing a stronger billboard presence
• C) placing messages at a time and place where the consumer is engaged
• D) embedding product messages into the scripts of TV shows
• E) increasing the media placement budget

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Definitions:

Collateral

An asset backing a loan. In the event of default the collateral becomes the property of the lender to satisfy the obligation. Also called security for the loan.

Public Warehouses

Warehousing facilities operated by third parties that offer storage and handling services to the public for a fee.

Trade Credit

A type of commercial financing in which a customer is allowed to purchase goods or services and pay the supplier at a later scheduled date.

Commercial Paper

A short-term, unsecured debt security that corporations issue, primarily to fund payroll, accounts payable, and inventory needs.