Research Shows That Social Media Are Effective in Building Market

question 5

Multiple Choice

Research shows that social media are effective in building market share when

• A) advertising is a pop- up
• B) long advertising videos are shown on YouTube
• C) the audience can purchase immediately after seeing the advertising on the internet
• D) celebrities endorse the social media advertising
• E) customers share their positive opinions

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Definitions:

Mental Set

A framework or tendency to approach problems in a certain way, often based on past experiences and can potentially limit problem-solving abilities.

Cognition

The mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.

Domain-Specific Memory

Memory that applies to a particular area of knowledge or expertise, allowing for better recall of information related to that field.

Problem Representation

The process of mentally framing or defining a problem in a way that will facilitate the search for solutions.