Newspapers and Magazines Are Losing Subscribers Each Year

question 68

Multiple Choice

Newspapers and magazines are losing subscribers each year. Their strategy to survive involves

• A) loyalty rewards for long term subscribers
• B) free trial subscriptions for up to one year
• C) bundle promotions with other marketing channels such as television
• D) development of digital content

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Definitions:

Local Fulfillment

The process of storing and distributing products within close proximity to the end consumer to ensure faster delivery.

Global Distribution Strategy

The planning and execution involved in moving a product from the manufacturer to the end user across international boundaries.

Global Pricing Strategies

Strategies used by companies to determine the appropriate price of their products or services on a global scale, taking into account currency differences, economic conditions, and local laws.

Positioning Strategies

Marketing strategies aimed at establishing a product or brand in a particular segment of the market, influencing consumer perception.