The Iced Tea Segment Is Growing Based on Consumers' Perceptions

question 109

Multiple Choice

The iced tea segment is growing based on consumers' perceptions that tea is a healthy beverage. This is an example of

• A) selective perception
• B) brand preference
• C) primary demand
• D) a product innovation
• E) a lifestyle consideration

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Definitions:

Anaphylactic Reaction

A severe, potentially life-threatening allergic reaction that can occur rapidly and affect numerous body systems.

Epithelial Tissue

The type of animal tissue that covers body surfaces, lines body cavities, and forms glands; also called epithelium.