When a Target Market Can Be Narrowly Defined by a Common

question 32

Multiple Choice

When a target market can be narrowly defined by a common characteristic, advertisers use a selective coverage plan with

• A) a roadblock
• B) continuity
• C) an even schedule
• D) a shotgun strategy
• E) a rifle strategy

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Definitions:

Psychological Stability

The state of being mentally sound and possessing the ability to maintain a consistent and balanced psychological condition.

Evolutionary

pertaining to evolution, it refers to the processes by which different kinds of living organisms are thought to have developed and diversified from earlier forms during the history of the earth.

Competitive Sports

Athletic contests that are characterized by rivalry and require skill and effort to win or succeed.

Genetic Predisposition

The increased likelihood of developing a particular disease or condition based on an individual's genetic makeup.