Media Time and Space Are Purchased in a Uniform Manner

question 79

Multiple Choice

Media time and space are purchased in a uniform manner over a designated period, when advertisers use

• A) roadblock
• B) even schedule
• C) blitz
• D) skip schedule
• E) rifle strategy

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Definitions:

Counterinfluence

Methods or strategies used to combat or reduce the effect of influence attempts by others.

Assertiveness

The quality of being self-assured and confident without being aggressive, in order to express one's opinions and needs directly.

Determination

A quality of persistently pursuing one's goals despite challenges.

Self-Image

A person's conception and expression of their own identity or set of beliefs about what they are like as an individual.