A Media Planner Recommends a Particular Medium Within a Class

question 39

Multiple Choice

A media planner recommends a particular medium within a class because that medium

• A) will attract PR
• B) is new to the audience
• C) has an existing relationship with the agency
• D) is the most cost-efficient
• E) has time or space available

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Definitions:

Future

The time or period that comes after the present, often considered in terms of expected or anticipated events, trends, or advancements.

Dissenters

Individuals who express disagreement or divergent views, especially from prevailing thoughts or policies.

Ethical Use

The application of moral principles to ensure fairness, integrity, and respect in the use of resources, information, or power.

Organizational Goals

The objectives or targets that an organization aims to achieve in a specified timeframe.