Advertisers Using the "Industry Average" Approach Base Their Advertising Budgets

question 48

Multiple Choice

Advertisers using the "industry average" approach base their advertising budgets on

• A) what other agencies are spending
• B) what consumers are spending
• C) the prime-time cost of a 30-second commercial
• D) what the cost is of market research
• E) what competitors are spending

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Definitions:

Algebraic Expression

An expression constructed from integers, variables, and algebraic operations.

Antifreeze

A liquid added to the water in a cooling system to lower its freezing point, commonly used in automobile engines.

Cooling System

A system designed to remove heat from an area or machinery, commonly using a fluid or air to transfer heat away.

Algebraic Expression

An algebraic expression is a mathematical phrase that can contain numbers, variables, and operation symbols, but no equality sign.