Examlex
Competitor's media usage and spending trends do not influence strategic media direction for a product.
Contingency Table
A table used in statistics to show the distribution of one variable in rows and another in columns, useful for analyzing the relationship between two categorical variables.
Test Statistic
A value, derived from sample data, that is used in a hypothesis test to determine whether to reject the null hypothesis.
Chi-squared Statistic
A measure used in statistics to evaluate the goodness of fit between observed values and those expected theoretically.
Two Categories
Descriptive of data or entities that can be divided into two distinct groups.
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