Examlex
Summarize the media planning process.
Yield Management Principles
Strategies used in revenue management to adjust prices and inventory in response to demand, in order to maximize revenue or yield.
Sales Price
The amount of money charged for a product or service, or the value that customers are willing to pay.
Demand Curve
A graphical representation showing the relationship between the price of a good and the quantity demanded by consumers at those prices.
Yield Management
A variable pricing strategy based on understanding, anticipating, and influencing consumer behavior to maximize revenue from a fixed, perishable resource.
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