If the Advertising Manager Does Not Like the Agency's Creative

question 76

Multiple Choice

If the advertising manager does not like the agency's creative or media recommendation, then

• A) more advertising research is required
• B) the client must revise their objectives
• C) the agency will choose to drop the client
• D) the agency proposal won't likely reach the corporate approval stage
• E) the advertising budget will be lowered

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Definitions:

Ambiguity

The quality of being open to more than one interpretation; lack of clarity in communication or information.

Conflict

A situation where two or more parties have incompatible goals, interests, or values leading to disagreement or opposition.

Equipment Malfunction

A situation where machinery or technical equipment fails to operate correctly or breaks down during use.

Concerned Authorities

Refers to the relevant officials or organizations that have control or jurisdiction over a particular area or issue.