Explain the Role of the Institute of Communications Agencies (ICA)

question 11

Essay

Explain the role of The Institute of Communications Agencies (ICA).

---

Definitions:

Tactical Plan

A short-term, detailed blueprint that outlines the specific actions, resources, and timelines needed to achieve short-term objectives that align with an organization's overall strategic plan.

Rules of Engagement

Guidelines or protocols defined by an organization to manage interactions or engagement with customers, stakeholders, or within a community.

Right Channels

The most effective or appropriate platforms, mediums, or methods to communicate a message or distribute a product to the target audience.

Workflow

The sequence of processes through which a piece of work passes from initiation to completion in a business or project setting.