A Technique in Which the Coloured Background of an Ad

question 15

Multiple Choice

A technique in which the coloured background of an ad extends to the edge of the page is called

• A) spot colour
• B) dull colour
• C) a gatefold
• D) a placement
• E) a bleed

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Definitions:

Required Rate of Return

The minimum annual percentage earned by an investment that will entice individuals or companies to put money into a particular security or project.

Contribution Margin

Contribution margin is the amount by which sales revenue exceeds variable costs, indicating how much revenue contributes towards covering fixed costs and generating profit.

Production Constraint

Any factor that limits the output of a production process, such as limited machine capacity or shortages of materials or labor.

Constrained Resource

A limited resource that restricts an organization's ability to produce goods or services, affecting throughput and operational efficiency.