Environics Analytics Identifies Many Lifestyle Clusters in Canada

question 111

Multiple Choice

Environics Analytics identifies many lifestyle clusters in Canada. The category "Money & Brains" is an example. This group is described as

• A) high-achieving, cultured urban families
• B) successful suburban households starting to empty-nest
• C) upscale and educated professionals and their families
• D) wealthy middle-aged urban sophisticates
• E) prosperous Quebec suburban families

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Definitions:

Mode

The value that appears most frequently in a data set.

Deviations

Differences between observed values and the average or expected values in a data set.

Coefficient Of Variation

A measure of relative variability computed by dividing the standard deviation by the mean and multiplying by 100.

Variance

A statistical measure of the dispersion of a set of data points, calculated as the average of the squared differences from the mean.