Customers That Are Less Loyal (Brand Switchers) Can Be Retained

question 70

Multiple Choice

Customers that are less loyal (brand switchers) can be retained by

• A) use of coupons to motivate them to buy the product again
• B) offering free loyalty program memberships
• C) reminding them of the unique features of the product
• D) using celebrity endorsements

Comprehend the differences between nondisclosure, innocent misrepresentation, and fraudulent misrepresentation, and their implications on contracts.

Recognize legal terms and concepts related to contract rescission and voidable contracts, like mutual mistake and duress.

Distinguish between unilateral and mutual mistakes and their respective effects on contract validity and enforceability.

Learn about the principles of legal assent in contract law and how courts determine the enforceability of contracts.

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Definitions:

Information Exchange

The process of transferring information from one entity to another, which can occur through various means such as verbal, written, or electronic communication.

AIDA Format

A marketing model that stands for Attention, Interest, Desire, and Action, used to guide the content of advertising and marketing materials.

Application Letter

A cover letter that goes along with a résumé, explaining to the recipient what is being sent, the purpose behind sending it, and the advantages they can gain by reviewing it.

AIDA Plan

A marketing strategy model that stands for Attention, Interest, Desire, and Action, used to guide advertising and sales tactics.