Trop50 Is a Tropicana Juice That Customers View as Having

question 81

Multiple Choice

Trop50 is a Tropicana juice that customers view as having 50% less sugar and calories than the leading orange juice. This image is an example of which marketing strategy?

• A) head-on positioning
• B) innovation positioning
• C) product-differentiation positioning
• D) lifestyle positioning
• E) brand-leadership positioning

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Definitions:

Societal Standards

Accepted norms and expectations set by a society that guide behavior and evaluate personal conduct.

Race, Culture

Interrelated concepts where race refers to grouping based on physical traits, and culture to the shared beliefs, practices, norms, and values of a group.

Ethnicity

A group of people who share a common origin and a distinctive social and cultural heritage.

Unbiased Diagnosis

A medical or psychological finding that is made impartially, without preconceptions or prejudice, ensuring accuracy and fairness in identifying disorders or diseases.