Positioning Statements Should

question 68

Multiple Choice

Positioning statements should

• A) guide the development of marketing communications
• B) detail the history of the product
• C) demonstrate how to use the product
• D) describe where the product is on the shelf
• E) discuss the company stock value

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Definitions:

Active Response

Engaging directly and promptly with communication or stimuli, suggesting a dynamic and participatory approach.

Active Listening

The practice of fully concentrating on what is being said, understanding the message, responding appropriately, and remembering the conversation.

Mirroring

The act of imitating or replicating another person's behavior, gesture, or speech.

Feeding Back

Providing evaluative or corrective information about an action, event, or process to the original source.