If a Positioning Strategy Is Working, a Company Should

question 51

Multiple Choice

If a positioning strategy is working, a company should

• A) decrease advertising spending
• B) avoid the temptation to change things
• C) replace the advertising agency
• D) make frequent changes in positioning and advertising strategy
• E) reposition before the market gets bored

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Definitions:

Performance Anxiety

A feeling of nervousness or fear about one's ability to perform well in a specific situation, often in relation to public speaking, performing arts, or sports.

Reality Anxiety

The fear or apprehension caused by facing real, immediate threats in one’s environment, distinct from neurotic or moral anxiety.

Frustration Aggression Hypothesis

A theory suggesting that the occurrence of aggressive behavior is due to frustration caused by blocked goals.

Demonstrating Displacement

The act of showing how emotional needs or impulses are transferred from their original object to a more acceptable or less threatening target.