Geodemographic Segmentation Involves

question 54

Multiple Choice

Geodemographic segmentation involves

• A) creating a universal message for all consumer segments
• B) combining demographic characteristics with geographic characteristics
• C) a marketing strategy that uses face to face product demonstrations
• D) marketing based on income levels

---

Definitions:

Initiative Versus Guilt

Erikson’s third psychosocial crisis, in which young children undertake new skills and activities and feel guilty when they do not succeed at them.

Erikson

Erik Erikson, renowned for his eight-stage theory of psychosocial development, which outlines how people evolve through the social influences throughout their lives.

Emotional Regulation

The processes by which individuals influence their emotions, how they experience them, and how they express them.

Thematic Apperception Test

A projective psychological test wherein individuals express their feelings and thoughts through the stories they create about ambiguous scenes.