To Know More About Targets in the Various Regions of Canada

question 46

Multiple Choice

To know more about targets in the various regions of Canada, psychographic information is complemented with

• A) demographic segmentation
• B) database marketing
• C) behaviour response segmentation
• D) lifestyle positioning
• E) geographic segmentation

---

Definitions:

Johari Window

A model used to improve understanding between individuals within a group by categorizing self-awareness and mutual understanding in four quadrants.

Good Qualities

Positive characteristics or traits that are deemed valuable and desirable.

Bad Traits

Negative or undesirable characteristics or behaviors that an individual possesses, which can impact their interactions with others and personal success.

Johari Window

A conceptual model used to improve understanding between individuals within a group by categorizing self-awareness into four quadrants: open, hidden, blind, and unknown.