If a Positioning Strategy Is Working, a Company Should

question 51

Multiple Choice

If a positioning strategy is working, a company should

• A) decrease advertising spending
• B) avoid the temptation to change things
• C) replace the advertising agency
• D) make frequent changes in positioning and advertising strategy
• E) reposition before the market gets bored

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Definitions:

Labor Costs

Expenses associated with compensating employees, including wages, benefits, and taxes.

Quality Standards

Established benchmarks of excellence and guidelines that dictate the expected level of product or service performance within an industry.

Standard Production Time

The set amount of time expected for the completion of a specific task or the manufacture of a product under normal conditions.

Desired Outcome

The specific result or achievement that a person or organization intends to accomplish through a certain process or activity.