List and Define Four of the Lifestyle Clusters Used to Classify

question 56

Essay

List and define four of the lifestyle clusters used to classify Canadian consumers.

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Definitions:

Signal Wealth

The use of material possessions or lifestyle choices to display one's economic status to others.

Accessing Things

The act or process of obtaining or gaining entry to different types of resources, services, or information.

Owning Things

The act of possessing or having property, goods, or assets.

Liquid Approach

A flexible, adaptable strategy or methodology, often in business or creative endeavors, that allows for seamless changes in direction or concept.