If Overbooking of the Available Advertising Time Occurs as a Result

question 44

Multiple Choice

If overbooking of the available advertising time occurs as a result of the volume of orders, television networks allocate preference based on

• A) incumbency position
• B) length of contract
• C) who the advertiser is
• D) frequency potential
• E) content of commercial

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Definitions:

Organizational Culture

The collection of values, expectations, and practices that guide and inform the actions of all team members within an organization.

Ethical Behavior

Conduct that is consistent with principles of moral and ethical standards, often guided by societal, professional, or personal values.

Whistle-Blowing

The act of exposing unethical or illegal activities within an organization by an insider or employee.

Code Of Ethics

A set of principles and guidelines designed to help professionals conduct business honestly and with integrity, typically within a specific organization or profession.