A Frequency Discount Is Usually Earned When Buying Television Time

question 14

Multiple Choice

A frequency discount is usually earned when buying television time as

• A) a minimum number of spots over a specified period of time
• B) seasonal advertising
• C) package plans
• D) continuous advertising
• E) volume advertising

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Definitions:

Cohesiveness

The quality of being united, integrated, or working together harmoniously as a group or team, enhancing collective efficacy and morale.

Biased Leadership

Leadership influenced by personal prejudice or favoritism towards certain people, ideas, or outcomes, potentially leading to unfair decision-making.

Groupthink

A situation in which the pursuit of agreement or uniformity within a group leads to choices that are unreasonable or not effective.

Isolated Groups

Communities or social groups that have limited or no contact with other groups, leading to distinct cultural or social development.