Documenting the Nature of What a Message Will Be and How

question 57

Multiple Choice

Documenting the nature of what a message will be and how it will be communicated is in the

• A) creative plan
• B) media plan
• C) direct-response plan
• D) budget
• E) marketing plan

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Definitions:

Behavior Modification Technique

Approaches used to change detrimental behaviors into more positive actions through reinforcement and other strategies.

Intrinsic Motivation

The drive to perform an activity for its inherent satisfaction rather than for some separable consequence.

Systematic Desensitization

A behavioral therapy technique used to reduce phobias and anxiety through gradual exposure to the feared object or situation combined with relaxation exercises.

Positive Reinforcement

A term from reinforcement theory, positive reinforcement refers to the situation in which a behavior is followed by positive consequences and thus is likely to be repeated.