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Why Is a Situation Analysis Included as a Section in a Marketing

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Why is a situation analysis included as a section in a marketing plan and what type of information does it contain?


Definitions:

Psychological Distress

Emotional suffering or discomfort often characterized by symptoms of depression, anxiety, or stress.

Physical Health

The condition of a person's body, including the absence of disease, fitness level, and overall bodily function.

Social Identity

An individual's sense of who they are based on their group memberships, such as nationality, religion, or social class.

Self-concept

An individual's perception of themselves, including beliefs about one’s personality, physical characteristics, abilities, values, goals, and roles.

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