Examlex
Why is it important to conduct a competitive analysis? Describe the two main marketing mix activities typically assessed in a competitive analysis.
Primary Reinforcement
A reinforcing stimulus that satisfies a basic biological need or drive, such as food, water, or warmth.
Tertiary Reinforcer
A conditioned reinforcer that does not inherently satisfy a basic biological need but has acquired its reinforcing value through association with secondary and primary reinforcers.
Ratio Schedules
A reinforcement strategy where a response is reinforced after a certain number of responses, promoting higher rates of responding.
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