Explain the Process of Marketing Control and Evaluation

question 45

Essay

Explain the process of marketing control and evaluation.

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Definitions:

Labor Hours

Labor hours refer to the total number of hours worked by employees or workers within a specific timeframe, often used to measure productivity or calculate labor costs.

Inventory Holding Cost

The total cost of storing and maintaining a company's inventory, including warehousing and logistic costs, taxes, insurance, and depreciation.

Stealing Share

Refers to marketing strategies aimed at winning customers from competitors, thus increasing one's market share at the expense of others.

Market Growth

The increase in demand or sales opportunities in a given market over time, often measured by the percentage increase in market size.