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Why is a geographic profile a necessary part of a target-market profile?
Cognitive Dissonance Theory
A theory proposing that people experience discomfort (dissonance) when their beliefs or behaviors are inconsistent, often leading to a change in one to reduce the dissonance.
Cannon-Bard Theory
A theory of emotion that argues emotions and physiological responses occur simultaneously and independently, rather than one causing the other.
James-Lange Theory
A theory of emotion suggesting that emotions occur as a result of physiological reactions to events, implying that physiological arousal precedes the experience of emotion.
Sexual Orientation
Sexual orientation refers to a person's pattern of emotional, romantic, or sexual attraction to others, based on their gender. It exists on a spectrum and includes heterosexuality, homosexuality, bisexuality, and more.
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