When a Company Focuses All of Its Financial and Marketing

question 21

Multiple Choice

When a company focuses all of its financial and marketing resources to improve sales of its products, it is following a

• A) new product strategy
• B) penetration strategy
• C) acquisition strategy
• D) market strategy
• E) strategic alliance strategy

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Definitions:

Contracts of Adhesion

Contracts of adhesion refer to standard-form agreements prepared by one party, leaving the other party little or no ability to negotiate more favorable terms.

Public Policy

Principles and standards considered by the government to be beneficial for the community and used to guide legislative or regulatory actions.

Trade Secrets

Information, including formulas, practices, processes, designs, instruments, patterns, or compilations of information that is not generally known or reasonably ascertainable, by which a business can obtain an economic advantage over competitors or customers.

Illegal Agreement

A contract or agreement that is void because it involves actions that are against the law.