A SWOT Analysis Would Be Used to Assist in Marketing

question 72

Multiple Choice

A SWOT analysis would be used to assist in marketing planning, and consists of a study of the brand's

• A) strategic goals, when, how, who
• B) sales volume, who, other products, and the media
• C) strengths, weaknesses, opportunities and threats
• D) market share, strengths, weaknesses, and budgets
• E) market research and budget analysis

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Definitions:

Statement of Income

A financial statement that shows a company's revenues and expenses over a specific period, resulting in a net income or net loss.

Equity

The value of ownership interest in the firm, calculated as total assets minus total liabilities.

Account Payable

Liabilities of a company that are owed to creditors or suppliers for purchases made on credit.

Suppliers

They are businesses or individuals that provide the goods or services that companies need to operate and produce their own goods.