Behavioral Stages Consumers Go Through When Deciding What Products to Buy

question 52

Multiple Choice

Behavioral stages consumers go through when deciding what products to buy include

• A) attention, interest and desire
• B) awareness, comprehension and conviction
• C) objectives, strategies and tactics
• D) price, place and product
• E) conditions, context and content

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Definitions:

Features and Benefits

Specific characteristics of a product or service (features) and how they provide value to the customer (benefits).

Pioneering

The act of being among the first to explore, discover, or use something new.

Competitive

Pertaining to a state or condition where businesses or individuals vie for the same customers or market share, often by offering superior values, quality, or innovation.

Product Advertisements

Marketing messages specifically designed to inform, persuade, or remind consumers about a particular product or brand.